About The Event

Most of us aren't short of tools. We're short of time and headspace. Too much of the week goes on reporting, emails and follow-ups. They keep things moving, but they don't necessarily grow the business.

Over the past two years I've invested a lot of time learning how to make AI genuinely useful in a working business, not just in theory. Alongside my role as CEO of PLMA, I run Trainor Consulting Group, where I help businesses cut the time lost to admin and repetitive work, freeing their teams for higher-value work like building retailer relationships. I've applied the same approach at PLMA, using AI for everything from event reporting and meeting minutes to member onboarding, so more of my time goes into delivering value for members.

I've made plenty of mistakes along the way. The biggest lesson: AI is only as good as the data and process you give it. Used well, it saves hours every week. Used on a messy process, it just amplifies the mess. In this session I'll share what's worked for me, and how you can apply it, whether you're just getting started or want to get more out of the tools you already use..

The approach is simple: set it up once, then reuse it again and again.

What We'll Cover

• Live demos: sales reporting, writing emails in your own voice, and meeting minutes
• My favourite tools that have changed the way I work, and my recommendations
• Member Q&A

Date: Wednesday 14 October 2026
Time: 10:00am - 11:00am AEDT (12:00pm - 1:00pm NZDT)
Venue: Online (Zoom)
Cost: Complimentary for PLMA members

Registrations close 4pm Tuesday 13 October. Your personal Zoom joining link will be emailed to you separately before the session.