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Membership FAQs



Any company who is engaged in the supply of Private Label products to retailers. This includes:
- Manufacturers
- Suppliers who outsource their manufacturing
- Brokers / Distributors
- Ingredient & material suppliers (e.g. flavour and fragrance houses, packaging companies etc.)
- Other supply chain partners (e.g. regulatory and technical service providers, consultants, equipment suppliers, etc.)


No! As long as your company meets the membership criteria we welcome your application. We have members who are just commencing their Private Label journey who gain great advantage from being a member given the access to retailers, networking and education we provide for our members.


We require that all members have in place quality standards and processes relevant to the sector in which they operate. In the case of manufacturing this would be standards such as GMP, HACCP etc as relevant and required to transact with retailers. Your company must also have the capacity & capability to service retailers with Private Label contracts.

It is important that our members have the correct standards in place to ensure delivery of high quality solutions for retailers, as our members are often engaged by retailers to support them with Private Label supply given they are recognised as "best in class".


Many of our members are multinational companies who are major national Branded and / or Private Label suppliers. Over half of our members sell in excess of AUD $3m per annum in Private Label sales. Some sell tens of millions of dollars of Private Label products. Why do these companies join PLMA Australia / New Zealand?

PLMA membership is highly regarded by retailers as it demonstrates that the supplier is invested in development of their Private Label business. This is particularly important for companies that have strategic partnerships with major retailers. Our events involve senior retail decision makers and they view active engagement in the Association as a strong level of interest in their business.

For companies who have high level retailer relationships, PLMA membership provides an additional touch point outside of the transactional environment. Our events are often workshops, or forums with Q&A where members have the opportunity to gain clarity on strategy and ask questions of senior decision makers. Retailers regard the input from major supplier partners at these events as being very favourable.

PLMA runs an annual Private Label Industry Survey with members each year. The results are presented to the senior management teams within the various retailers, and the insights are utilised by each retailer to support evolution of its Private Label strategy. Given the significant value retailers place on these insights, input from key partners is highly regarded and helps to drive positive change that will impact your business.

The educational resources that PLMA provides are bespoke, custom produced reports. For companies who have commercial arrangements with data insight providers, the information we provide is of incremental value given the reports are created exclusively for PLMA. This provides additional insights to support growth of your business.


As long as your company meets the key criteria of having quality standards in place and the capability to support Private Label contracts, you are eligible to join the Association. Members who are just commencing their journey in Private Label gain an enormous amount of value from PLMA membership. Aside from the educational resources we provide, there is no better network to be a part of if you are a Private Label supplier (or aspire to become one). We have an incredibly diverse member base who are all very supportive and engaged, which provides the perfect forum for opening up new Private Label opportunities for your business.

We have many instances of members collaborating on successful projects that evolved from a discussion at one of our events. If you are new to Private Label supply, having the opportunity to gain advice from other suppliers who have experienced similar challenges is invaluable.


PLMA does not preclude competitors in a category from joining the Association. We have many members who are either direct or indirect competitors. All of our events and workshops are designed to protect commercial confidence whilst delivering insights that are of value to each respective member business.

We often have companies who join the Association when they discover their competitors are involved, as membership helps delivers a significant competitive advantage.

We also have members who join given none of their competitors are members, giving them a level of exclusivity for their category. Retailers often seek advice on potential supplier partners to support their Private Label development, which often leads to engaging with our members given they know they have the capabilities to deliver to their needs.


Consumer & Category Insights

The Association also has a commercial arrangement with NielsenIQ who create and present bespoke presentations for PLMA members. These presentations contain valuable insights on retailer performance in Australia & New Zealand, as well as insights on consumer trends driving purchasing behaviour.

Additionally the Association is closely involved with thought leadership organisations such as including financial analysts such as Citi Research, JP Morgan & MST Marquee who provide valuable insights on retailer performance using a financial lens, as well as social and financial indicators driving changes in consumer behaviour.


Membership Cost

There are 2 levels of PLMA Australia / New Zealand membership, determined by your level of Private Label turnover per annum.

PLMA Australia / New Zealand invoices membership fees on a calendar year basis as follows:

Tier 1: AUD $3m+ in Private Label turnover: $3,995 + GST

Tier 2: AUD $0 - $3m in Private Label turnover: $1,995 + GST

Please note for companies that do not sell Private Label products to retailers (e.g. supply chain partners, consultants etc), the fee is reflective of annualised business revenue that can reasonably be expected to contribute to your client's Private Label business (e.g. a packaging company that sells $3m+ in materials to clients who produce Private Label and/or Branded goods would most likely be regarded as a Tier 1 member)


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