What does a buyer actually look for in a supplier, and how are those decisions really made?

Join us for an informal fireside chat with Matthew Anelli, Founder and Director of Mill Advisory and former Head of Own Brand - Grocery at Coles. Matt has spent decades on both sides of the supplier-retailer table, and will take you inside the buyer's world: what they're measured on, what's competing for their time, and who really makes the decision. He'll share what buyers are really looking for and what good looks like from the buyer's chair, so you can walk into your next meeting knowing what matters to them. The conversation is relevant to all retailers, not focused on any one retailer.

About Matthew Anelli

As Head of Own Brand - Grocery at Coles, Matt helped lead the transformation of Own Brand from a value-only alternative into a portfolio customers chose on merit, building brands that became category leaders and consistent Product of the Year winners. Having sat on the retailer's side of the table, working alongside buyers and category managers and assessing suppliers, he knows what retailers look for in a supplier and how those decisions are really made. Before Coles, he led product development, packaging and operations at Mars, Kraft Foods and Asahi Beverages. Today, through Mill Advisory, he helps FMCG, packaging and food businesses see their offer through a buyer's eyes and turn strategy into profitable growth.

Further Details

The session runs for an hour, with plenty of time for your questions. When you register, you can share the question you'd most like Matt to answer, and I'll put the most common themes to him on the day.

The session will be recorded and shared with members afterwards.

Registrations close 4pm Tuesday 3 November. Your personal Zoom joining link will be emailed to you separately before the session.