Upriva is Australia’s Trust Engine - helping retailers, private label suppliers and consumer brands turn real product experiences into trusted proof that supports confident choice.

Through a network of more than 300,000 Australian consumers and category-specific communities spanning food and beverage, beauty, health, pets, home and household, Upriva connects products with relevant consumers for real-world trial, review and advocacy. Programs generate authentic ratings, long-form reviews, user-generated content, sentiment and behavioural insight, supported by more than 2.4 million first-party reviews and 16+ years of consumer data.

For private label, Upriva provides a powerful way to validate products with real shoppers, understand what drives preference and purchase intent, uncover opportunities for optimisation and build credible consumer proof around emerging or established ranges.

The resulting trust signals can be amplified across retailer and brand channels, ecommerce, social, search and AI discovery - helping products become easier to understand, trust, discover and choose.

Upriva works with leading Australian retailers and consumer brands, with programs tailored to product launches, range development, ongoing review generation, shopper insight and long-term trust building.