Eureka Pet Co is an Australian owned and operated pet food business launched in 2022 from Eureka in the Byron Bay hinterland, New South Wales. The company focuses on all natural, air dried dog food, treats and supplements made with 90% Australian meat, organs and bone, plus 10% fruit, vegetables and seeds. Its range includes proteins such as free range chicken, grass fed lamb, wild kangaroo, wild venison and wild boar, positioned around high protein, low carb nutrition for dogs at all life stages.

The business highlights local sourcing and Australian manufacturing, with 98% of ingredients sourced domestically and products gently air dried at low temperatures to preserve nutrients while remaining shelf stable. Sustainability is a core part of the proposition, including the use of ethically harvested wild game, solar powered drying technology and certified carbon neutral air dried recipes. Eureka Pet Co presents as a premium Australian pet nutrition brand with strong sourcing, formulation and sustainability credentials.