Pental is a tried and trusted Australian provider of household chemical and cleaning products. With an iconic portfolio of brands, Pental has been servicing Australians for generations with honest products that really work.

Pental brands have a rich history; From White King, Australia’s iconic household cleaning brand since 1950, to Lux, whose soap flakes have been cleaning and freshening Australian and New Zealand clothes since 1903.

The quality of Pental products is a testament to our ongoing commitment to our values, founded upon innovation, performance and a united team that propels our brand forward together.

Recently acquired by the Dulux Group, Pental has proudly supported Aussie homes for over 100 years. Our iconic brand portfolio is founder upon honest products that promote health and hygiene

White King, Janola, Sunlight, Softly, Country Life, Velvet, Martha’s, Huggie, Natural Selections, LUX, Little Lucifer and Jiffy set the benchmark for quality in supermarkets, and are also proudly Australian made and owned.

Our products are simple, but most importantly – they work.